Global Brand Environments

Trade Shows

Designing, planning, and executing Umbra's physical presence across major international markets. This ledger documents high-fidelity booth builds from initial setup to show-ready execution across North America and Europe.

2026

Execution of Umbra Booth #1013 at Toronto Market Week 2026[cite: 5]. This sequence documents the build process from the structural setup of the walls[cite: 2] and overhead wooden framing[cite: 3, 4], to the active merchandising phase[cite: 6, 8], and finally the show-ready product displays[cite: 9, 10, 11].

Toronto Market Week Booth Sign
Booth #1013 Signage[cite: 5]
Toronto CN Tower
Toronto Context[cite: 7]
Installing structural walls
Wall Construction[cite: 2]
Wooden overhead beams
Overhead Structure[cite: 3]
Wide view of booth assembly
Booth Assembly[cite: 4]
Empty white half-circle shelves
Display Hardware Installation[cite: 8]
Merchandising the booth with a mirror
Active Merchandising[cite: 6]
Merchandised white shelves
Show-Ready Wall Shelving[cite: 11]
Merchandised bath and beauty console
Bath & Beauty Console[cite: 9]
Merchandised games and art wall
Games & Wall Art Display[cite: 10]

2025

2024

This project highlights the complete design and fabrication of Umbra's tradeshow booth. The development phase required extensive 3D CAD modeling, custom 3D printed components, and physical foam core mockups before moving into the final build and merchandising of the exhibition space.

Final Merchandised Booth Front View
Final Merchandised Booth Front View
Final Merchandised Booth Corner View
Final Merchandised Booth Corner View
Built Booth Pre-Merchandising
Built Booth Pre-Merchandising
Installing the black foam core booth structure
Installing Foam Core Booth Structure
Installing wall-mounted display shelves
Installing Display Shelves
Foam Core Build Close Up
Foam Core Build Close Up
3D printed miniature chair models on a cutting mat
3D Printed Miniature Models
3D Printed Display Rack Model
3D Printed Display Rack Model
Foam Core Build in Progress
Foam Core Build in Progress
3D Printed Part View
3D Printed Component
3D CAD Render
3D CAD Render
Exploded View of Layers
Exploded View CAD
Foam Model Mockup
Physical Foam Mockup
Full-size chairs displayed with their 3D printed miniature models
Full-Size vs Miniature Context